This might include cobranded content marketing campaigns, collaborative social media posts, event or content sponsorships, or affiliate marketing.
Comarketing offers many benefits to small businessesComarketing can help small businesses save money, stretch their marketing budgets, build a stronger brand identity, and grow customer awareness.
Connect with like-minded small businessesAlignment is crucial when choosing other small businesses to partner with, Smith said.
When working with other businesses on social media marketing, Boone said everyone agrees on a timeframe.
She and Merrell do this by sharing similar topics across their brands' social media channels, but slightly tweaking the messaging to appeal to each audience.